We believe that God is Father, Son, and Holy Spirit. God is love. God is creator and sustainer of all things. God is worthy of worship and obedience. We want our work to reflect the reality of the triune God and the salvation He provides through Jesus Christ.
Beliefs and intentions
Faith is not a decorative layer on top of the company.
By The Fig Tree is explicitly Christian. We believe that God is Father, Son, and Holy Spirit. We believe that Jesus came to rescue humanity by living and dying for our sins and was resurrected as the confirmation of His victory over sin and death. We also believe that the Bible is an authoritative divine and human word that gives wisdom for salvation through faith in Jesus. These beliefs shape what we make, how we communicate, and how we think about stewardship, attention, trust, and usefulness.
Working posture
We want products to reinforce truth, not compete with it.
The gospel and the authority of the Bible are central to our posture. We want our products to serve that truth rather than distract from it.
Core convictions
The theological layer is meant to be plain, not implied.
We believe Jesus Christ is fully God and fully human. He is not merely a teacher, prophet, or moral example, and He is not less than God in order to become like us. The eternal Son truly took on human nature without ceasing to be God. This matters because the same Jesus who reveals God to us also stands in our place in His life, death, and resurrection.
We believe Jesus Christ was resurrected from the dead and that His resurrection was the validation of His person and saving work. We also believe Jesus will return again. This matters because Christian hope is not grounded in vague inspiration but in the risen Christ who reigns now and will come again.
We believe the Bible is an authoritative divine and human word. It is given to make us wise for salvation through faith in Jesus Christ and to shape faithful obedience to God. Because of that, we do not treat the Bible as a decorative reference point. We want our work to remain anchored in what the Bible says and in the salvation it announces.
We do not believe every kind of engagement is good engagement. We want to build products that help people remember, reflect, and return to the word of God rather than training them to chase empty stimulation.
Users are neighbors, families, churches, and learners made in the image of God. That means trust, clarity, restraint, and honesty matter more than growth tricks or manipulative design patterns.
Practical intentions
Beliefs should affect product decisions in visible ways.
We want the tone and structure of the company to reflect real Christian conviction: God is Father, Son, and Holy Spirit; Jesus lived, died for our sins, and was raised on our behalf; and salvation comes through faith in Him. We do not want to use spiritual language as decoration around otherwise ordinary software.
Products like Bible Verse Games should be usable in daily life by individuals, families, and groups while staying anchored in the wisdom Scripture gives for salvation through faith in Jesus. We do not want to sound spiritually serious while building something that offers little actual help.
We want to think carefully about attention, trust, privacy, and long-term product consequences because not every technically possible feature is faithful or wise. Stewardship matters, and we want product decisions to reflect obedience to God our Father rather than the pursuit of novelty or growth at any cost.
We would rather state our beliefs and intentions plainly than hide them behind generic marketing language. That includes being explicit about what we believe, how Scripture governs our posture, and how legal, support, and trust-related parts of the product experience work in practice.